Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,

I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.

Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world.

Slow your roll, babe. You’re skipping some steps before you can KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.

When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.

Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients to finally stop underpricing.

My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.

Appealing to everyone at once is a skill exactly 0 people have mastered.

But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.

Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.

Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.

The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.

What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural in such circumstances, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.

July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much in the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.

I’m gonna publicly take inventory.

A) To help it sink in for myself that: dang, I did that.

B) To light the path for those coming after.

C) To help you steer clear of some of the obstacles that I smacked right into.

Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.

The tale of how a screw-up black sheep found(ed) her Squad 🎉 & built the business of her dreams with a ton of trial & error.

Your cells carry the memories of when it wasn’t safe to be seen as different. Which can make marketing quite anxiety-provoking. Get you a community that celebrates your visibility and reminds you that you can handle other people’s reactions.

Can you emotionally handle going viral? So many want to go viral, so few are ready.

I’ve got the perfect guest to give you the inside scoop on what it’s like. Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.

It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.

If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.

I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.

There is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.

Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.

If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.

My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.

You don’t need to heal your entire childhood as a prerequisite for making money. You can be depressed and rake in the sales. You can be anxious and attract dream, aligned clients.

The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach.

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.

Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.

Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.

If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up.

What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it.

Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business.

In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast.

She brings an incredibly nuanced, well-rounded, and helpful perspective to chronic pain that I can’t wait to share with all of you.

Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.

The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why.

Imposter syndrome sucks. But have I got a hilarious way to combat it for you. Writer Ellee Thalheimer shares how she taps into her “inner Chad” to boost her confidence in situations where she feels like an outsider.

Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.

Listen in on this real-life Marketing Confidence Cheerleading Session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work.

The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.