Shameless Marketing
(The Good Kind)
There is a good kind of shameless marketing.
No, I’m not talking about cheesy, literally-in-an elevator pitches, cold calling, or stalkerishly targeted ads.
I’m talking about the opposite of pain-point marketing.
The antithesis of emergency urgency.
No need to chase the algorithm, because the presence of this type of marketing is actually a present. 💝
The most powerful marketing I’ve ever seen or made alleviates shame.
There’s no manufactured problem to fix so I can sell you a cure.
Instead, in the marketing, we dismantle the narrative of the problem.
And we reframe so the focus is on how you can dream, do, feel, & go BIGGER.
The solution is not to “fix” but to power up. ⚡⚡⚡
Vanquish The Marketing “Ick” Factor
A common refrain I hear about what prevents people from marketing is their aversion to being “salesy” or "pushy” or “sleazy.”
I get it. We encounter a lot of marketing every day that is literally designed to make us feel bad about ourselves - like we have a problem we weren’t aware of or worrying about 2 minutes ago that we now need to take care of right now to prevent public ridicule.
But you don’t gotta do it that way.
Over here in Marketing Confidence Cheerleader world, consent is our highest value.
I help my clients show up in their marketing powerfully unmasked, with irresistible authenticity so folks know exactly what they’re signing up for.
But in order to do that, my clients have to build the belief that they don’t need the mask to make powerful marketing. To be seen as worthy enough, talented enough, qualified enough. For people to want to work with them. For them to get the kind of sales and recognition and time freedom they’ve always wanted.
And since many of our systems were designed to convince those of us in marginalized identities to the contrary, this usually requires a deep dive into the stories we haven’t realized we’ve internalized about ourselves. And how shame has held us back from seizing the full agency of our gifts, our power, and our value.
Shame-Shedding Social Support
Now, you could do this work alone. But why would you want to?
What if you had someone who could mirror back the true value of what you’re offering when you’ve lost the thread? What if you had your own personal marketing director to shape your messaging so that you’re fully tapping into the magnificent results that are possible when clients decide to work with you rather than keeping on selling yourself short? What if you had living examples of what is possible for you? What if you had a whole community of talented entrepreneurs to hype you up, celebrate your growth, and validate that you don’t need the old shame you were carrying around to succeed, to impact your clients, to hit sales goals, etc.?
The best part is, as you alleviate your own shame, everyone lucky enough to witness is jolted into the realization that they get to alleviate their shame too. (And when you do this in your marketing, this is how you get binged-your-entire-podcast-in-a-day type subscribers.)
And when folks encountering your marketing are inspired to release their shame too, this becomes way bigger than just your business and your bottom line. This changes communities and generations and the balance of power. When you discover your voice, you change the world.
I can’t wait to see what happens when you find your voice.
If you feel like you’ve never quite figured out how to make marketing work for you…
If you feel like you have SO much to offer if only someone could see it…
If you’re on a mission to make the world a more just, beautiful, and ethical place through your business or creative endeavor…
If you’ve hesitated to get business help because you’re not sure who would “get” you and the never-been-done-before work that you do…
I made something for you. I have spots open for my 1:1 Season of Support package available for the last time in 2024.
It’s 12 one on one sessions with me + complimentary admission to my beloved Squad 🎉 of excellently eccentric entrepreneurs so that you’ll have a whole community to hype you up and support you.
Not to mention fun presents designed by moi in YOUR brand theme to help you step into that CEO mode.
You can learn all about it here.
Please note, I’m only accepting 3-5 clients for this so once these spots are gone they’re gone for I don’t know how long. Cart closes on September 30th. 💕