Irresistible Marketing Blog
My Long Shot Lore
In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.
Copywriting For Relationship-Building
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
The Formality Trap
Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Your Favorite Podcast Episodes of 2024
Your favorite episodes of The Irresistible Marketing Pod of 2024. Y’all wanted to infuse business with a lil magic this year! We really got into how to get the vibes right to get the money, clients, following, and success we crave.
Getting Rich = Revolution, And I Love That For Us
Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,
I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.
Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world.