Irresistible Marketing Blog


Stop Skipping Stating The Obvious In Your Messaging

Stop Skipping Stating The Obvious In Your Messaging

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.

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The Challenge of Simplicity

The Challenge of Simplicity

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.

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