Irresistible Marketing Blog
Stop Skipping Stating The Obvious In Your Messaging
Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.
The Challenge of Simplicity
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
Lessons From 2023 Blog Traffic
Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.
Your Favorite Blog Posts of 2022
Our most irresistible blog posts of 2022. Give em a read to bless your marketing.
Preventing Choice Overload in Website Marketing
Gotta have options, but not too many. Here’s how to keep your website marketing simple so you don’t accidentally send customers into analysis paralysis.