Irresistible Marketing Blog
How To Create Ethical Urgency Through Messaging Alone
Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.
How to *Actually* Get Business from LinkedIn
Hold up, there is a fun (& lucrative) side to LinkedIn! But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.
In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches & creatives can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes.
Copywriting For Relationship-Building
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
The Formality Trap
Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Your Favorite Podcast Episodes of 2024
Your favorite episodes of The Irresistible Marketing Pod of 2024. Y’all wanted to infuse business with a lil magic this year! We really got into how to get the vibes right to get the money, clients, following, and success we crave.