Irresistible Marketing Blog
Copywriting For Relationship-Building
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
The Formality Trap
Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Your Favorite Podcast Episodes of 2024
Your favorite episodes of The Irresistible Marketing Pod of 2024. Y’all wanted to infuse business with a lil magic this year! We really got into how to get the vibes right to get the money, clients, following, and success we crave.
Business Boundaries
When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
A Case of the Bad Ads
My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.