Irresistible Marketing Blog
Business Boundaries
When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
The Courage to Narrow It Down
Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.
My First $10K Month
July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much in the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.
B) To light the path for those coming after.
C) To help you steer clear of some of the obstacles that I smacked right into.
Stop Marketing To Your Critics
Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
Marketing with the Witch Wound
Your cells carry the memories of when it wasn’t safe to be seen as different. Which can make marketing quite anxiety-provoking. Get you a community that celebrates your visibility and reminds you that you can handle other people’s reactions.