Irresistible Marketing Blog
Copywriting For Relationship-Building
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
The Formality Trap
Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Your Favorite Podcast Episodes of 2024
Your favorite episodes of The Irresistible Marketing Pod of 2024. Y’all wanted to infuse business with a lil magic this year! We really got into how to get the vibes right to get the money, clients, following, and success we crave.
Business Boundaries
When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
The Courage to Narrow It Down
Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.