Copywriting For Relationship-Building
with Copywriter & Marketing Strategist Melissa Esmeralda
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A blank page. Name something scarier for a heart-centered entrepreneur trying to figure out how to sell their work. At the start of writing a sales page, an email campaign, a Carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.
But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
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