A Case of the Bad Ads

& the Compare and Despair Trap

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Ok, I was prepared, ready, and hyped to announce my Season of Support Launch for my 1:1 packages. I was putting the final touches on my plan and… my vibes tanked.

Suddenly I was anxious. Like, what? I’ve never launched anything more beloved, vouched for, or proven. What the what??!

Then it hit me.

I’d been preparing content and copy for days. In other words, spending way more time than usual on the socials.

And. The targeted ads. They got me. 😱😱😱

Ad after ad making me feel bad about not making 7-figures yet because it’s SO EASY if you just follow this proprietary 10-step course/membership/mastermind. If I wasn’t a millionaire within 6-months of starting my business, clearly I was doing something wrong. Cuz this lady did it. And this other lady with strikingly similar hair/styling/makeup/aesthetic did too. Then the dude bros are scoffing that I haven’t trashed all my marketing efforts to just do a damn TED Talk, and someone else can’t believe I haven’t hacked the Instagram algorithm yet and so on and so on and so on… I even started watching a webinar or two, and wound up even more confused because I was quickly bored and Xing out the second they said something about needing to “convince” my audience I’m the best one ever ever, better than everyone else.

Before I caught on to how these ads were affecting me, I started fretting about how that is not at all how I teach or approach marketing.

Then I remembered.

Oh, yeah.

That’s the point.

That’s not at all how I teach or approach marketing.

Do you look around & feel weird cuz no one does it like you?

Great.

No, really.

That means you don’t even have to try to differentiate yourself and stand out in your marketing. You just gotta show up as you. Unmasked. Boldly embracing how “not normal” your business is.

The more I think about it, I can’t remember a single specific name or method or program from those ads that had my anxiety spiking!

But the business mentors I have dropped some *coin* on? Couldn’t forget em’ if I tried! In fact, the whole reason I BOUGHT from them is because I was so inspired by how audaciously out there they were.

And, they got me hooked through their organic marketing. Some of them, I buy everything they drop.

Wanna know why?

I LOVE how their marketing makes me feel. I see their marketing and feel EMPOWERED, MOTIVATED, & FABULOUS already and ready to amp it up.

That means I’m buying from the Confident, Grounded, Healthy version of myself.

Not the ashamed, anxious, disempowered version of myself like those ads made me feel.

It’s too bad that most mainstream marketing wisdom teaches you how to do the latter.

I teach you the former.

Irresistible, profitable marketing can center CONSENT, not manipulation.

Irresistible, profitable marketing can center just you, unmasked, unfiltered, unapologetic.

Making this kind of marketing? It’s freeing AF. Because you get to find your voice and use it loudly.

That’s What We Do in Marketing Confidence Cheerleader World

I’ve opened up 1:1 packages for the last time in 2024.

12 sessions: you and me, making marketing that doesn’t look, sound like, or remind you of anyone else. Marketing that beams like a lighthouse so your people can find you. Marketing that is so powerfully magnetic, you start seeing results like never before. Because we’ll be doing the work to find your authentic voice and get you to fall in love with it- clearing away what has blocked you from doing so in the past.

We’ll also work to grow your capacity to welcome in the increased clients, work, money, visibility, and recognition you’re calling in so you’re setting yourself up for success rather than burnout.

You also get complimentary admission to my beloved Squad 🎉 of excellently eccentric entrepreneurs so that you’ll have a whole community to hype you up and support you.

Not to mention fun presents designed by moi in YOUR brand theme to help you step into that CEO mode.

You can learn all about it here.

Please note, I’m only accepting 3-5 clients for this so once these spots are gone they’re gone for I don’t know how long. Cart closes on September 30th. 💕