Irresistible Marketing Blog
Ice cream or Chili Pepper?
Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients to finally stop underpricing.
A Case of the Bad Ads
My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
The Courage to Narrow It Down
Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.
Shameless Marketing
The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
Anxiety Doesn't Mean You Made a Mistake
What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural in such circumstances, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.