Irresistible Marketing Blog
Avoiding Avoidance
Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.
How to *Actually* Get Business from LinkedIn
Hold up, there is a fun (& lucrative) side to LinkedIn! But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.
In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches & creatives can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes.
My Long Shot Lore
In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.
Copywriting For Relationship-Building
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
The Formality Trap
Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”