Irresistible Marketing Blog

Lessons From 2023 Blog Traffic
Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.

Your Favorite Podcast Episodes of 2023
Your favorite episodes of The Irresistible Marketing Pod of 2023. Y’all were really into mindset, shame-busting, & delicious audacity this year!

How Much Money Is Marketing Confusion Costing Your Business?
Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

It’s Probably a Marketing Problem
If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.

Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer
A lot of the people you could help haven’t identified the problem yet, let alone the solution. The job of marketing is to connect the dots for them.