Irresistible Marketing Blog
Stop Marketing To Your Critics
Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
Marketing with the Witch Wound
Your cells carry the memories of when it wasn’t safe to be seen as different. Which can make marketing quite anxiety-provoking. Get you a community that celebrates your visibility and reminds you that you can handle other people’s reactions.
So You Want To Go Viral
Can you emotionally handle going viral? So many want to go viral, so few are ready.
I’ve got the perfect guest to give you the inside scoop on what it’s like. Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
The Challenge of Simplicity
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
Violent Confirmations
Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.