Violent Confirmations
How To Write a Not-Boring Email with Peya Robbins
Listen on the embedded player below or subscribe to The Irresistible Marketing Pod wherever you get your podcasts.
I’m in my unsubscribe era. If it doesn’t delight & inform me, it doesn’t get to keep landing in my inbox.
5 years ago, I told everyone email was my least favorite marketing channel- because I found it so intrusive, upsettingly frequent, and annoying.
Now, in 2024, I’m forced to swallow my smugness because there is no other marketing channel of mine that leads so directly to sales.
So, I’ve been practicing y’all. I upped my email frequency, and hopefully my game. And, surprise surprise, I’ve garnered… a lot more unsubscribes.
Now, I relish the perspective of Greats like Simone Grace Seol who celebrate unsubscribes because they are an indication you are showing up and being heard enough for people to make a decision one way or another.
But, I also want my emails to be really, really good.
So, I turned to literally the one person whose every single email blast I read for advice. Because Peya Robbins, and her Violent Confirmations email list, are a fucking delight. And her open rates, replies, and the number of clients who are forwarding these gems around to their whole networks confirms it. Seriously y’all, she gets the kind of results from her Violent Confirmations newsletter that marketers dream of.
She graciously stopped by the pod to explain just how she does it, and how you can too. Prepare to be inspired to:
🌶️Talk how you actually talk
🌶️Be as spicy as you want
🌶️Keep it a short, sweet(ish) throat-punch of love
🌶️Talk about what is actually present for you
🌶️ Not feel pressured to make every email a hard-sell
In other words, you’re going to feel inspired to get authentic AF in your email marketing.
Work With Peya
🍓 Sign up for Violent Confirmations
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