Irresistible Marketing Blog

How Much Money Is Marketing Confusion Costing Your Business?

How Much Money Is Marketing Confusion Costing Your Business?

Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

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It’s Probably a Marketing Problem

It’s Probably a Marketing Problem

If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.

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 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer

Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer

A lot of the people you could help haven’t identified the problem yet, let alone the solution. The job of marketing is to connect the dots for them.

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5 Months or 5 Minutes?

5 Months or 5 Minutes?

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.

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