Irresistible Marketing Blog

How Much Money Is Marketing Confusion Costing Your Business?
Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

It’s Probably a Marketing Problem
If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.

Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer
A lot of the people you could help haven’t identified the problem yet, let alone the solution. The job of marketing is to connect the dots for them.

Stay Delulu
For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.

5 Months or 5 Minutes?
Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.