Irresistible Marketing Blog
You Know What To Do, Just Not How To Make Yourself Do It
You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could go watch.
But something keeps happening between knowing what to do and actually doing it.
Here’s why more information isn’t the answer- and what actually is.
Sometimes It *Is* About The Money
You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.
It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too. And from a coach who doesn't accidentally or intentionally shame them for this.
And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all one.
“What Do They Have That I Don’t?”
We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair.
But when you look at the businesses of those you admire, there is one thing it is helpful to compare.
How To Create Ethical Urgency Through Messaging Alone
Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.
Better “What Ifs”
The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth.