Irresistible Marketing Blog


So You Want To Go Viral

So You Want To Go Viral

Can you emotionally handle going viral? So many want to go viral, so few are ready.

I’ve got the perfect guest to give you the inside scoop on what it’s like. Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.

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Stop Skipping Stating The Obvious In Your Messaging

Stop Skipping Stating The Obvious In Your Messaging

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.

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The Challenge of Simplicity

The Challenge of Simplicity

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.

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Violent Confirmations

Violent Confirmations

Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.

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