Irresistible Marketing Blog
5 Months or 5 Minutes?
Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.
Cheerleading Sesh: How To Explain The Value of Your Work
Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.
How Much Should I Care About My CTR?
It matters, but not as much as you think it does. Here’s why.
Is Your Attachment Style Messing With Your Launch?
Just like insecure attachment styles make it hard to sustain healthy, lasting, intimate relationships, insecurely attached marketing styles make it hard to get sales and build great customer relationships- and often unintentionally result in dysfunctional launches.
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.