Irresistible Marketing Blog

5 Months or 5 Minutes?
Marketing Plans for Launches & Leveling Up, Brand Storytelling, Marketing Confidence Cheerleader, Content Cauldron, Copywriting, Squad Isa Gautschi Marketing Plans for Launches & Leveling Up, Brand Storytelling, Marketing Confidence Cheerleader, Content Cauldron, Copywriting, Squad Isa Gautschi

5 Months or 5 Minutes?

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.

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Cheerleading Sesh: How To Explain The Value of Your Work
Marketing Confidence Cheerleader, Brand Storytelling, Content Cauldron, Copywriting, Squad Isa Gautschi Marketing Confidence Cheerleader, Brand Storytelling, Content Cauldron, Copywriting, Squad Isa Gautschi

Cheerleading Sesh: How To Explain The Value of Your Work

Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.

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Pain Is NOT the Only Way To Motivate People to Buy
Marketing Confidence Cheerleader, Copywriting, Messaging Framework, Brand Storytelling, Marketing Plans for Launches & Leveling Up Isa Gautschi Marketing Confidence Cheerleader, Copywriting, Messaging Framework, Brand Storytelling, Marketing Plans for Launches & Leveling Up Isa Gautschi

Pain Is NOT the Only Way To Motivate People to Buy

Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.

So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.

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