Irresistible Marketing Blog
How To Convey Expertise with Shaté Hayes
If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.
In this episode of The Irresistible Marketing Pod, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.
How Long Til They Buy?
Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.
The Problem With “Tough Love” Business Coaching
Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly.
It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered.
So, is your coach empowering you or relegating you to permanent follower status? Let’s get into it.
How To Vanquish Salesyness From Your Marketing
Wrong question. Right question: why are you afraid of selling?
Dream Killers
Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients.
That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts.
Is your inner circle more Dream Killer or Dream Bringer?