Irresistible Marketing Blog

Stop Marketing To Your Critics
Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.

I Made This
The tale of how a screw-up black sheep found(ed) her Squad 🎉 & built the business of her dreams with a ton of trial & error.

Marketing with the Witch Wound
Your cells carry the memories of when it wasn’t safe to be seen as different. Which can make marketing quite anxiety-provoking. Get you a community that celebrates your visibility and reminds you that you can handle other people’s reactions.

So You Want To Go Viral
Can you emotionally handle going viral? So many want to go viral, so few are ready.
I’ve got the perfect guest to give you the inside scoop on what it’s like. Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.

Just Because You Can Doesn't Mean You Should
It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.