Irresistible Marketing Blog
How Much Should I Care About My CTR?
It matters, but not as much as you think it does. Here’s why.
Is Your Attachment Style Messing With Your Launch?
Just like insecure attachment styles make it hard to sustain healthy, lasting, intimate relationships, insecurely attached marketing styles make it hard to get sales and build great customer relationships- and often unintentionally result in dysfunctional launches.
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
How To Get More Testimonials
A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. Here are 3 simple tips you can adopt today to bring in more rave reviews.
Your Marketing Needs to Hold The Vision For Your People
The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.