Irresistible Marketing Blog


 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer

Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer

A lot of the people you could help haven’t identified the problem yet, let alone the solution. The job of marketing is to connect the dots for them.

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5 Months or 5 Minutes?

5 Months or 5 Minutes?

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.

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Cheerleading Sesh: How To Explain The Value of Your Work

Cheerleading Sesh: How To Explain The Value of Your Work

Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.

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