Irresistible Marketing Blog

5 Months or 5 Minutes?
Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.

Cheerleading Sesh: How To Explain The Value of Your Work
Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.

How Much Should I Care About My CTR?
It matters, but not as much as you think it does. Here’s why.

Fatphobia-Free Marketing
If your marketing isn’t size-inclusive, you’re definitely losing customers. Let’s strive to make marketing that sparks body love, inclusivity, and acceptance rather than fatphobia.

How To Get More Testimonials
A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. Here are 3 simple tips you can adopt today to bring in more rave reviews.