Irresistible Marketing Blog
The Courage to Narrow It Down
Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.
My First $10K Month
July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much in the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.
B) To light the path for those coming after.
C) To help you steer clear of some of the obstacles that I smacked right into.
Stop Marketing To Your Critics
Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
Stop Skipping Stating The Obvious In Your Messaging
Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.
The Challenge of Simplicity
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.