Irresistible Marketing Blog
Cheerleading Sesh: How To Explain The Value of Your Work
Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.
How To Be a Shameless Icon - with Star Matriarch
Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it. It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand- and an icon was born. It took shedding the shame to emerge in full ICON mode and fully unleash her creativity. Here’s how she did it.
Cheerleading Sesh: Your Presence Adds Value
YOU are the “value add.”
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
Massive thank you to Arthur Robinson, The Librarian Contrarian for sharing this part of your journey with us.
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
2 Years In: a (Business) Survival Story
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.