Irresistible Marketing Blog

Cheerleading Sesh: Your Presence Adds Value
YOU are the “value add.”
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
Massive thank you to Arthur Robinson, The Librarian Contrarian for sharing this part of your journey with us.

How Much Should I Care About My CTR?
It matters, but not as much as you think it does. Here’s why.

How To Stop Underpricing
“The value of work” is always- and has always been- subjective. And you are your own most important subject. Here are 2 simple questions to help solopreneurs know when it’s time to raise their prices.

What To Do When Marketing is #Triggering
Are you procrastinating or in a legit trauma response? If you find marketing #triggering, you are not alone. Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety.

The Gift on the Flip Side of Fear
Fear is a highlighter path to what we care about... And what if all marketing has to be is us caring for what we care about loudly?