Irresistible Marketing Blog

6 Reasons Why Rest Needs To Be Part of Your Marketing Strategy
Content is King and Dictator. The Rest Revolution is coming for content marketing. It’s high time you factored rest into your marketing strategy.

5 Reasons To Take Marketing Best Practices With a Grain of Salt
Marketing minus innovation is always a step behind. The case for doing your own thing vs. marketing best practices- at least every once in a while.

Content Creation Idea: Respond To Doubt
Doubts are actually great fuel for content creation- because passion makes for great content. You know you’ve fantasized about what you’d say to naysayers if you could have a do-over. Here’s your do-over.

Does Your Web Copy Make Your Brand Look Amateur?
There are many ways the words on your website can unintentionally give off an amateurish vibe. Let’s walk through 8 common web copy mistakes and how to fix them.

Website Optimization: How to Visually Highlight The Most Important Messaging on Your Website
Many businesses tend to go more maximalist than they should with their web pages. Here’s why website optimization often requires a “less is more” approach.