Irresistible Marketing Blog
How Much of Your Personal Story Should You Share in Your Small Business Marketing?
Your personal story is powerful, but when it comes to small business marketing, how do you know whether it’s good branding or TMI? Here are some guidelines.
Preventing Choice Overload in Website Marketing
Gotta have options, but not too many. Here’s how to keep your website marketing simple so you don’t accidentally send customers into analysis paralysis.
Marketing Failure? Here’s What To Do With It
Changing your mindset about failure will make you a much better (& happier) marketer. Here’s how & why.
5 Reasons To Take Marketing Best Practices With a Grain of Salt
Marketing minus innovation is always a step behind. The case for doing your own thing vs. marketing best practices- at least every once in a while.
Content Creation Idea: Respond To Doubt
Doubts are actually great fuel for content creation- because passion makes for great content. You know you’ve fantasized about what you’d say to naysayers if you could have a do-over. Here’s your do-over.