Irresistible Marketing Blog
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
The Safe Choice Is Not The Safe Choice
Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.
What’s My Special Sauce?
You don’t have to worry about the competition. Yes, I know it’s crowded out there. Yes, I’m confident there is room for you. Do you need to stand out? Yes. But most people go about it all wrong. And it all comes down to the questions you’re asking.
“Professionalism” Is Killing Your Marketing
Empowered marketing will serve your small business sooo much better than trying to conform to “professionalism.”
Messaging Strategy: 6 Ways To Make Beginners Feel Welcome
Being a beginner is vulnerable. If you want more beginners to trust you enough to become clients, your messaging is going to have to make an extra effort to make them feel welcome.