Irresistible Marketing Blog


What To Do When Marketing is #Triggering
Marketing Confidence Cheerleader Isa Gautschi Marketing Confidence Cheerleader Isa Gautschi

What To Do When Marketing is #Triggering

Are you procrastinating or in a legit trauma response? If you find marketing #triggering, you are not alone. Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety.

Read More
Pain Is NOT the Only Way To Motivate People to Buy

Pain Is NOT the Only Way To Motivate People to Buy

Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.

So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.

Read More