Irresistible Marketing Blog
What To Do When Marketing is #Triggering
Are you procrastinating or in a legit trauma response? If you find marketing #triggering, you are not alone. Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety.
The Gift on the Flip Side of Fear
Fear is a highlighter path to what we care about... And what if all marketing has to be is us caring for what we care about loudly?
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
Untangling Your Sense of Safety from KPIs
What if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility of your safety to other people- like customers- is why your sales are disappointing in the first place?
Marketing is Confusing for the Body
Surprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty.