Untangling Your Sense of Safety from KPIs
There was a time in my business when I thought I would never get to feel safe until I had a certain amount of MONEY, CUSTOMERS, & FOLLOWERS.
So I kept showing up to my marketing NEEDING something from everyone who saw it: validation & cold hard cash. Which made it feel like less of an offer, and more like pressure to those on the receiving end.
But, then I flipped my definition of safety to this: I CAN TRUST MYSELF TO HANDLE WHATEVER COMES MY WAY WITH GRACE.
Which means:
🌻 I'm safe if 2 people like my post
🌻 I’m safe if 2 million people like my post
🌻 I'm safe if I F up in public & get called out
🌻 I'm safe if my launch flops
🌻 I'm safe if someone thinks I shouldn't dance like that on my business socials and makes a fuss
🌻 I'm safe if I'm not used to serving 20 clients at once or 200 clients at once and there are some growing pains and they have to bear with me
🌻 I'm safe if I'm broke AF
🌻 I'm safe if I'm rich AF
And, with this new, internal definition of safety- the energy of my marketing changed.
People show up out of the blue asking to work with me.
Offers have sold less than a minute after I posted them.
My content is magnetic and my marketing feels like I’m showing up with something to OFFER- not just ask.
Do you want this kind of inner safety to fuel your own Irresistible Marketing? Come to Marketing Witchery Week 💖 and I will show you how to build it.