Irresistible Marketing Blog
You ARE The Niche
No need to fit into a niche when you ARE the niche. Who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? Listen to the Irresistible Marketing Pod wherever you get your podcasts for some major inspiration and validation.
The Safe Choice Is Not The Safe Choice
Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.
Your Marketing Needs to Hold The Vision For Your People
The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.
How To Choose Your Brand Colors
Colors are such a fast way to communicate emotion. On this episode of The Irresistible Marketing Pod, Designer Pam Partington takes us through color theory, empowering you to make intentional and clever decisions about your brand colors.
Inclusivity Beyond Rainbow Capitalism
How businesses can show- not just tell- queer & trans folks that they’re welcome. Joining me for this discussion is licensed therapist Renae Johnson, who is the founder of Open Space Therapy Collective, a hub for queer & trans mental health based in California.