Copywriting & Editing Services
What is Copywriting?
Copywriting is one of the most important aspects of your marketing. When done right, copywriting fast tracks your business goals, builds a reputation you can be proud of, and brings your ideal customers to you (rather than you having to chase after them).
Copywriting is coming up with the words to convince people to take a specific action.
Copywriting is often used to:
Build hype for a brand or offer
Establish you as an expert and leader in your industry
Draw people in and convince them to buy
Attract support and participation in a cause or event
Inspire customer loyalty so they sing your praises to their network
Improve search engine rankings so you can be more easily found online
Earn the trust of partners, influencers, and job candidates
Photos Courtesy of Celina Flores Photography.
Why Partner With a Professional Copywriter?
A good digital copywriter is more than “a good writer.” Good copywriters also have the skill and knowledge to:
Boldly lead with the most compelling sales argument first
Have a strong hierarchy of emphasis, so the most important messaging is the most prominent
Research competitor messaging and find opportunities for differentiation
Design content for a particular audience while staying true to brand voice and tone
Craft content that will rank on search engines like Google for relevant searches
Format and structure in a user- and mobile-friendly way
Make it accessible and interesting, no matter how complex the topic
Say it all clearly and concisely (Web visitors don’t want to read a novel-length landing page, and your site speed slows down with super long web pages)
Adjust tactics depending on the business goals
When you work with an M.Isa Messaging copywriter, you are guaranteed all of the above.
All About Isa: Quirky, Copywriting Queen 👑
M.Isa Messaging CEO Isa Gautschi has spent her entire adult life as a professional writer. She began her career as a reporter and earned her newspaper more than a dozen competitive awards. When she fell in love with marketing, she watched copywriting help pave the way for massive growth both for the company she worked for and their tech sector clients.
She launched M.Isa Messaging to bring this elite skillset to the creative, rebellious game-changers she knows and loves. Normally, this level of skill and technical know-how is kept behind a barrier of enterprise companies and enterprise prices. With M.Isa, startups, small businesses, healers, creatives, coaches, and advocacy groups have access to copywriting with the edge of an artist, the integrity of a journalist, and the technical and business acumen of a marketer with a track record of success in one of the world’s most competitive markets.
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