Irresistible Marketing Blog
Lessons from NOT Selling Early Bird
A real-life example of how to take what’s useful & leave the rest in the aftermath of a marketing disappointment.
All The Cool Kids Were Fidget Spinning in 2017
Good marketing can make anything sell. A charming origin story with unlikely heroes certainly doesn’t hurt. A mental health benefit angle also doesn’t hurt- unless your claims are overblown. Because claims without proof make your offer less credible.
Signs You Need More Emotional Support to Do Right By Your Business
It’s nearly impossible to create irresistible marketing from an anxious, frightened, insecure, or doubtful headspace.
On the other hand, irresistible marketing comes from a place of exuberant invitation. Bubbling over with love for the offer that you know is going bring hope to whoever encounters it and heal, exhilarate, and dazzle whoever is wise enough to buy it.
Chewy Sends Flowers to Customers Whose Pets Have Passed Away
Chewy sending bereaved pet owners flowers & pet portraits is a wonderful example of just how irresistible kindness can be for your marketing.
What’s My Special Sauce?
You don’t have to worry about the competition. Yes, I know it’s crowded out there. Yes, I’m confident there is room for you. Do you need to stand out? Yes. But most people go about it all wrong. And it all comes down to the questions you’re asking.