Irresistible Marketing Blog
2 Years In: a (Business) Survival Story
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
…Or They Could Just Pay You
Realizing that your time, effort, perspective, & experience is valuable is going to save you a whole lot of trouble. But too many women entrepreneurs don’t realize just how valuable and get hung up around the false notion that “anyone could do what I do.”
Stop! Back Away from the Grind
Irresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day. Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable. Joining me today to discuss how to build appropriate rest into our approach to marketing & business, is The Burnout Fairy herself, Mica Winegarden.
What is Marketing Confidence Cheerleading?
You don’t have a strategy problem. You have a belief problem. Once you fix the belief, marketing is easy peasy.
The Safe Choice Is Not The Safe Choice
Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.