What is Marketing Confidence Cheerleading?
Many entrepreneurs think they have a marketing strategy problem.
If they were only on the right social media channel…
If they could just game the algorithm and go viral…
If they could only find the perfect, tried-and-true formula for marketing success…
They’d immediately have 50 zillion dollars and 50 zillion followers. And then they’d finally feel confident in their business, their offer, and their ability to get customers incredible results.
It’s a kind of silver bullet syndrome… except the monsters that need to be slayed aren’t the algorithm, hopping on the right trend, achieving the right aesthetic, or following the example of the right influencer.
I gotta tell you, for the entrepreneurs who aren’t yet seeing the kind of money, following, and accolades they want… their monsters are almost always internal.
Here’s what’s much more likely to be blocking your success than whether or not you’re posting enough on Instagram or hopping on the right TikTok trend:
Fear of uncertainty
Money terror
Nasty inner critics
Porous boundaries
Compare & Despair
Perfectionism
Designing a business that people-pleases rather than serves aligned customers
Doubt that sabotages offers, pricing, and marketing
Inability to recognize and celebrate successes
Lack of protection for what’s allowed within their mental & emotional sphere
Not realizing they don’t need anyone’s permission to do as they please
How My Clients Showed Me They Needed a Marketing Confidence Cheerleader
I learned quickly that I can give people great strategy, but they won’t follow it if a bad bout of self-doubt causes them to shut down and ghost on their marketing for weeks or months on end.
I can even plan out months of your content. I can write & design your website for you, I can write your blog, send your newsletter, and post on all the socials for you… but if you don’t know how to explain the value of your own offer with your whole chest… your sales calls will fizzle.
Even if I did all your marketing for you, even if we hired the most brilliant, creative minds to create the most beautiful marketing for you… if your belief in your business and your offer isn’t there… your results won’t be either.
So, I started offering my Marketing Confidence Cheerleading services. And I saw that in one hour of private conversation with me, I could get people to a bigger breakthrough faster than when I was offering more traditional marketing services designed to take work off their plates.
Because no one can do your internal work for you.
Marketing Confidence Cheerleading quickly became my favorite service to offer. Because when we vanquish whatever is clouding your belief in your offer, in your business- you are unstoppable. You’re motivated. You’re enthusiastic and creative. You’re willing to experiment, take valuable lessons from failures, and believe that your success is inevitable- no matter what.
See, marketing is just communication. It’s just talking to your people. All you really have to do is show up and be you.
So the best marketing strategies and tactics are the ones that:
Amp up your belief in the value that you bring to the table so that you have no problem being aggressively, authentically you in public- and telling people why working with you or buying your product is more than worth the investment.
Give you the confidence and energy to show up and keep showing up as much as it takes to get the results you want.
When you have this kind of unshakeable- even delusional confidence- THAT is when people start begging you to take their money. THAT is when your marketing starts getting incredible results. THAT is when you get to feel like a success- regardless of where you are in your business.
Right Strategy, Smart Tactics + the Wrong Mindset & Poor Emotional Regulation = Bad Results
Look, the best marketing strategy in the world won’t do shit for you if you:
Keep shutting down and ghosting on your marketing
You’ve pre-settled by selling a “safer” offer than what you actually want to provide
You’re too burnt out and exhausted to serve your customers well
You’re defensive, fearful, fake, or unclear in your marketing due to insecurity about the value you bring to your customers
You resent your customers because you’ve underpriced and/or you’re serving people who are not aligned
Others’ negativity, pushback, or doubt sends you into a complete, debilitating tailspin
Are you recognizing yourself in this list? OK, that’s a good sign that it’s time to prioritize investing in emotional support rather than more certifications, freelance help, or digital business courses.
It’s not pausing your business goals to focus on emotional and mindset support right now. It is actually the key to accelerating toward them. Because…
Your anxiety is sucking up all your creative energy.
Your doubt is clouding your ability to see opportunities.
It’s much harder to attract abundance when you’re spiraling in money terror.
Following rules you haven’t questioned is getting in the way of your leadership,
Over-giving is draining your effectiveness.
People-pleasing is wrecking your customer service.
My Role as Your Cheerleader: Marketing Mentor, Creative Instigator, Space Holder, Sparkle Giver, & Supportive Reminder That You Always Have a Choice
Ok, so how is having me in your corner going to help you with all of that?
Well, as your Marketing Confidence Cheerleader- you get a whole lotta lot, packed into one little me.
Your Pocket Market Director: I’ve been doing this for a while. I’ve led teams, built systems, and shaped strategy to help businesses of all sizes grow ridonculously fast. So, you basically get a super dope marketing consultant to help you figure out the smartest way to use what you’ve got to create incredibly potent, irresistible marketing.
Your Personal Hype Squad: If you’ve lost your confidence, it would be my honor to give it back to you. I’ll never stop reminding you how amazing you are and how much the world needs your work. It’s going to be hard to hate on yourself when I’m loving on you so hard. I will literally cheer you on and I will make damn sure you notice and celebrate all of your wins.
Your Business Big Sis: building a business is not for the faint of heart. When you step into the deep, velvety black of uncertainty - all your demons come out to play. You’re going to wind up tangoing with your shadows as you try to learn this whole new, complicated, intricate dance. With me, you get someone who has been there. Someone who has survived those dark nights of the soul and can show you the steps so that you can make your way much faster and more gracefully than I did.
What Is a Cheerleading Session Like?
It’s an hour-long 1:1 session with me, where we vanquish whatever is standing in the way of irresistible marketing for your business.
We start each session with a check-in to stay focused on your top goals.
Then, I give you the option between ice cream and chili pepper. “Ice Cream” means: treat me gently, hold my hand, I am a delicate flower today who needs validation and nurturing. “Chili Pepper” means: give it to me straight, I want the tough love. I’m ready to move mountains and make breakthroughs.
You deserve the support you need that day, and it’s great to practice checking in with yourself to identify what it is that you need.
Then, we get down to business. Depending on your goals and what’s going on for you that day, this could look like:
Building a launch
Developing magickal messaging to explain to customers what transformation they can expect from working with you
Working through the fears that are preventing you from showing up effectively in your marketing
Coming up with scripts for how to respond to pushback or other people’s negativity and doubt
Structuring your next course
Pricing
Planning your content
Writing your sales page on the call together
Looking over your marketing data to identify your top-performing content so you know what to do more of
Vanquishing your marketing “ick” factor
I don’t give homework, but by the end of the session, you’ll likely be feeling enthusiastic and jazzed up to go put your big dreams into action. You’ll always leave with clear next steps, experiments to try, and ways to support yourself.
Why Can You Count on Cheerleading for a MAJOR Life & Business Glow Up Where You Finally Get the Results You’ve Been Wanting?
In session after session, I watch people’s shoulders relax. Their jaws unclench. Their faces light up. Like they’ve become emotionally and spiritually lighter… while talking about business. Watching their relief and their reignited passion for what they do is the best feeling ever.
Here’s what a few of my Cheerleading clients have said about what it’s like to work with me:
“I loved my marketing call with Isa!! Within 5 minutes of me sharing about my business and what I do, she had concrete ideas on how to help me clarify my messaging and strategize a marketing plan. I can't believe how much this call helped me. Can't wait to work with Isa again in the future, thanks so much Isa!!” - Morgan Wright, Mew Photo Video owner
“Isa's marketing services have been what I needed for so long. As a BIPOC creative with a host of personal 'issues' surrounding marketing and branding, I greatly appreciate the compassion, empathy, support, AND creativity she's provided. She's worth her weight in gold.” - Carol Thuy Bui, Star Matriarch
“I had an hour session with Isa and by the end, she had given me a whole new outlook on my business and my approach to marketing. I had been holding back out of fear of sounding disingenuous (because that is my greatest of fears) and instead, she redirected me, reminded me of my intentions and then she helped me find my voice. I could not recommend her more. Thank you, Isa.” - Kara Markovich, Sound Therapist
“I worked with Isa over the length of a year as she helped me develop a marketing plan for my first online course and followed up with several calls. She not only provided strategies that helped me sell my course successfully, but she also gave me great advice on how to take care of myself leading up to the launch. I have a tendency to overwork myself, and Isa provided valuable advice to help me think about my commitments realistically and know my own value. Isa was also wonderful at answering any and all of my questions as I worked on my course structure and advertising, and I was so impressed with the 90 days of content ideas she provided for me! If you're looking for someone to boost your marketing, I definitely recommend Isa!” - Saro Lynch, Singer & Folk Song Historian
“I walked away with great, easy, uplifting tips and tricks for my messaging. This is SO worth it!” - Lauren Peterson, Body Image Coach
“Talking to Isa about my story was like talking to a friend. She knew when to slow me down or stop me while I was answering a question so she could help me identify a gem that is key to my marketing journey. I gained a lot of insight and confidence in my first call with her. I look forward to working with her again soon.” - Monica Ellison, Create Your Dance Life
How To Get Me As Your Cheerleader
Want these results for yourself? Here are few different ways you can get me to cheer you on to the results you’ve been waiting for.
Work With Me 1:1
Season of Support
Season of Support is my signature program where you will get the MOST support for making the biggest, fastest, most aligned gains in your business. You get:
12 one-on-one sessions with me
3 months of unlimited copy editing from an award-winning writer
3 fun, snail mail presents to lift your mood and support you in your business goals
Digital copies of my beloved Marketing Confidence Cheerleading workbooks to help you continue your inner work between sessions (if you choose to)
6 months of access to a private Facebook group where you can ask me questions in between sessions and receive support from a small, tight-knit community of business baddies
6 months free access to any other classes or workshops I offer in that timeframe
The investment is $3,333 - so, you get expert, 1:1 attention for what is normally a group program level price point. You can learn more about Season of Support and sign up here.
Pep Talk In a Pinch
If you’re mid-launch and having a panic, you’ve got no idea what to say on your sales page, or you’re freaking out about how to price, here’s your “in case of emergency, break glass” option.
You can book a single Marketing Confidence Cheerleading Session with me for $299 right here.
Freebies
If working with me directly isn’t yet in your budget, don’t worry. I give out so much free game and free virtual hugs in my Irresistible Marketing Newsletter and Irresistible Marketing Pod. You can join my newsletter here and enjoy the Irresistible Marketing Pod wherever you get your podcasts.
