Irresistible Marketing Blog
Taking The Manipulation Out of Marketing
Unfortunately, codependent business relationships and coercive selling are the norm in our culture. But I want to make consensual selling the new normal!! In this episode, Codependency & Relationship Coach Alyssa Zander and I discuss how to phase manipulative tactics out of marketing and get our needs met while running ethical businesses.
Lessons from NOT Selling Early Bird
A real-life example of how to take what’s useful & leave the rest in the aftermath of a marketing disappointment.
Signs You Need More Emotional Support to Do Right By Your Business
It’s nearly impossible to create irresistible marketing from an anxious, frightened, insecure, or doubtful headspace.
On the other hand, irresistible marketing comes from a place of exuberant invitation. Bubbling over with love for the offer that you know is going bring hope to whoever encounters it and heal, exhilarate, and dazzle whoever is wise enough to buy it.
Learning to Love Trial & Error in Marketing
Expecting perfection and instant results dooms your marketing strategy from the start. Here’s why learning to love trial & error is a much more effective and fun marketing strategy for small businesses.
“Professionalism” Is Killing Your Marketing
Empowered marketing will serve your small business sooo much better than trying to conform to “professionalism.”