Irresistible Marketing Blog
Do Your Messaging Framework Before Your Website
Website launches should not drag on for months and months. Starting with a messaging framework can save you a lot of time, money, and heartache.
The Importance of Hope In Marketing
Hope is a powerful marketing tool- one that is often misunderstood and misused. Marketing does have a well-earned bad rap for selling false hopes. Let’s discuss some tactics to avoid, and some more, well, hopeful ones.
Marketing Strategy: Don’t Be All Method & No Madness
Habits are comfortable, but not necessarily safe. Especially when it comes to marketing. If you aren’t regularly experimenting with your marketing, your routine could be running you into a rut.
Website Checkup: Are You Answering The Who, What, When, Where, How, & Why?
Since you have just microseconds for your website to form a positive impression and convince visitors to stay, and only a couple minutes of their attention when they do decide to stay, make sure your website is prominently covering the basics.