Your Favorite Blog Posts of 2022

5. How Much of Your Personal Story Should You Share in Your Small Business Marketing?

Your personal story is powerful, but when it comes to small business marketing, how do you know whether it’s good branding or TMI? Here are some guidelines.

4. Marketing Failure? Here’s What To Do With It

Changing your mindset about failure will make you a much better (& happier) marketer. Here’s how & why.

3. Preventing Choice Overload in Website Marketing

Gotta have options, but not too many. Here’s how to keep your website marketing simple so you don’t accidentally send customers into analysis paralysis.

2. Website Optimization: How to Visually Highlight The Most Important Messaging on Your Website

Many businesses tend to go more maximalist than they should with their web pages. Here’s why website optimization often requires a “less is more” approach.

1. The Importance of Hope in Marketing

Hope is a powerful marketing tool- one that is often misunderstood and misused. Marketing does have a well-earned bad rap for selling false hopes… but you don’t have to. In this blog post, we discuss some tactics to avoid, and some more, well, hopeful ones.

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We can’t wait to bring you more Irresistible Marketing in 2023! If you need some help with that, that’s what we’re here for. Happy New Year!