Slow your roll, babe. You’re skipping some steps before you can KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.

When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.

Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients to finally stop underpricing.

My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.

Appealing to everyone at once is a skill exactly 0 people have mastered.

But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.

Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.

Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.

July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much in the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.

I’m gonna publicly take inventory.

A) To help it sink in for myself that: dang, I did that.

B) To light the path for those coming after.

C) To help you steer clear of some of the obstacles that I smacked right into.

Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.

Your cells carry the memories of when it wasn’t safe to be seen as different. Which can make marketing quite anxiety-provoking. Get you a community that celebrates your visibility and reminds you that you can handle other people’s reactions.

Can you emotionally handle going viral? So many want to go viral, so few are ready.

I’ve got the perfect guest to give you the inside scoop on what it’s like. Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.

It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.

If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.

I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.

There is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.

Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.

If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.

My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.