Not Growing? Check These 2 Things First
Prefer an audio version of this article? Listen on the embedded player below or subscribe to The Irresistible Marketing Pod wherever you get your podcasts.
Have you been posting and polishing, honing & showing up… only to feel like nothing is happening?
Sales, follower counts, email list, click rates… stagnant or wavering or crawling slowly upward?
It’s easy to feel discouraged when you’re putting in so much effort and you still have to wait, and wait, and wait for the payoff.
This is the point when many folks lose the faith- not realizing that “the slog” is actually a super normal part of a typical marketing cycle. Or, as my mentor Cera Byer likes to say, “the day you plant the seed is not the day you harvest the fruit.”
So… folks start making this waiting mean something else. Their business is doomed. People don’t value their product or service. People don’t like them.
They can really start to go wild coming up with increasingly mean explanations about why they’re having to wait for the results that they want.
Feeling called out? Then let’s pause the self-bashing, and check in on two much more likely culprits for slow growth.
#1 Are You Serving The Clients & Followers You Already Have?
How are you doing with the clients you have already?
Are you doing what you said you’d do when you said you’d do it?
Are you communicating proactively? Responding within a reasonable amount of time?
How are you handling friction when it comes up?
Ditto with your followers. How are you treating the ones you have already?
Are you giving them useful content that gives them helpful insights, brightens their days, or sparks their creativity… or does all your content just ask for the hard sell?
Are you responding to their comments, DMs, and reshares to show appreciation for their engagement with your work?
Are you engaging with their content and cheering them on?
Abundant energy is attractive energy.
It’s so much easier to feel abundant when you are appreciative of what you already have. Like the customers and followers that are already there.
And on a practical level, if you are not currently demonstrating a capacity to serve who is there already- you might be unconsciously sabotaging efforts to call in more people.
#2 Are You Taking Care of Yourself With The Clients You Already Have?
The issue of capacity goes deeper than just you delivering on the offer you promised your customers. Are you delivering on the offer you promised AND:
🍓Getting enough sleep
🍓Staying hydrated
🍓Eating when you’re hungry
🍓Resting
🍓Moving your body
🍓Having fun, socializing, having hobbies
🍓Spending quality time with your loved ones
🍓Going outside
🍓Going to the doctor, getting your nails done- doing the stuff that keeps you healthy and happy
Because if you’re technically delivering on your offers, but to do it you’re working 80 hours a week on no sleep and stressed out all the time… do you really have the capacity for more work and more clients?
In a sense, if that’s the case, aren’t you being protected from more clients so that you can restructure your offers so that selling more won’t hurt you?
If you want more clients, more followers, more money- make sure you have cleared space in your life to welcome it in.
The capacity to welcome in more comes down to available space. Space in terms of:
🪐 Time
🪐 Energy
🪐 Openness to the new
🪐 Willingness to change
So, if your business isn’t growing as fast as you like- first check whether you’ve made space in your business and in your life to welcome in that growth.
For 1:1 support in doing just that, check out my Marketing Confidence Cheerleading Services. And if anxiety is getting in the way of you structuring your offers so that they aren’t burning you out, make sure to come to Marketing Witchery Week so you can alchemize that nervous energy into creative energy instead.
