Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair. 

Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.

Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”

Your favorite episodes of The Irresistible Marketing Pod of 2024. Y’all wanted to infuse business with a lil magic this year! We really got into how to get the vibes right to get the money, clients, following, and success we crave.

When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.

Appealing to everyone at once is a skill exactly 0 people have mastered.

But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.

Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.

Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.

July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much in the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.

I’m gonna publicly take inventory.

A) To help it sink in for myself that: dang, I did that.

B) To light the path for those coming after.

C) To help you steer clear of some of the obstacles that I smacked right into.

Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.

Your cells carry the memories of when it wasn’t safe to be seen as different. Which can make marketing quite anxiety-provoking. Get you a community that celebrates your visibility and reminds you that you can handle other people’s reactions.

Can you emotionally handle going viral? So many want to go viral, so few are ready.

I’ve got the perfect guest to give you the inside scoop on what it’s like. Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.