If marketing brings up big fears for you, you’re definitely not alone.
It’s not uncommon for new clients, colleagues, and friends to tell me that marketing sends them into a literal trauma response.
This can look like:
🙃 Fight: finding all the best practices and checking those boxes. You find prescriptions and follow them aggressively. You’re going to overwork (control) your way out of fear, rejection, and uncertainty. And when it (inevitably) doesn’t get you the results you wanted, you decide the world is against you and everyone and everything sucks and your business is doomed and you’re about to brawl anyone who challenges you.
🙃 Flight: using busy work to distract yourself from, you know, actually marketing. You might post, you might send emails- but when it comes time to make an offer, you are vague and wishy-washy AF. You are terrified of sounding “salesy.” Worse, you are afraid of making an offer and having people say “no.”
🙃 Freeze: just straight-up ghosting your marketing for weeks or months on end. You can’t begin to think of what you’d say in your marketing or what the point of saying it is.
🙃 Fawn: guru hopping and getting overly influenced. You keep finding other people’s advice to take and templates to follow and other people’s praise to aim for. You don’t wanna check in with yourself about what YOU want to do with your business and how YOU think it’s going, uh uh. Too many complicated, uncomfortable emotions in there.
#Triggered. What now?
The thing is, marketing your business is triggering AF. No wonder you have a hard time staying present and giving the people the content they want when your nervous system keeps going haywire! It’s hard to make magnetic, confident, irresistible marketing when you’re terrified.
But, don’t fret. You just need some tools to healthily cope with your marketing anxiety when it comes around and adorably but unhelpfully tries to “protect” you from being visible enough for people to give you the money, accolades, success, and reciprocity you crave. You don’t need protecting, but your anxiety thinks you do… because getting what you want is unfamiliar. (Scary!)
Come all ye anxious brethren! Welcome ❤️
As someone who has struggled with severe anxiety from OCD & PTSD, believe you me- I really needed to find some tools that actually worked in order to cope with not only holding the fate of my own marketing business in my hands- but that of dozens of clients too! I learned through a lot of trial and devastating error in order to get to the gold I will be sharing in these workshops.
Be warned: most of what I found that ACTUALLY WORKED for me is pretty unconventional. Not stuff you can get from your typical business consultant. Which is actually surprising, considering that peer-reviewed research has shown again and again that buying is an emotional decision rather than a logical one.
So, for your marketing to actually be irresistible… you have to be good at emotions. Your own, and others. Which means, hiding from your feelings is just not going to cut it.
So, during the Marketing Witchery Week- we’re going to learn how to handle our feelings- and make magickal marketing with them. I’ll share my favorite witchy tools & exercises for:
🍓 Identifying the messages behind our emotions from the bodies that love us
🍓 Sitting with uncertainty, inviting grief in for tea, frenching fear- and otherwise making space for uncomfortable emotions rather than running away from them
🍓 Creating safety wherever we go
🍓 Channeling the spirit of our offers
🍓 Making space for intuition to shape strategy
🍓 Building on what lights us up
🍓 Knowing what rules to break
🍓 Being able to talk with the customer before they’re your customer
A mix of magickal instruction, live-on-the-call practice, marketing creative breakthroughs, and group coaching where you’ll get those “whoa” moments where you see the part of the glacier that’s under the water and understand yourself so much better.
Who can benefit from this magick?
People who want more customers. Especially:
🛼 Solopreneurs
🛼 Small business owners
🛼Marketers
🛼 Healers
🛼 Creatives
All genders & pronouns (or no pronouns) are welcome.
What if I’m not woo woo like that?
No prob. These are spiritual tools that can benefit anyone regardless of whether they’re a proud atheist or follower of a specific faith tradition. We will be working with tarot cards though, and I will be swearing though- so, be warned.
If you want some helpful tools for letting your emotions fuel your marketing creativity rather than hinder it, you’re going to get a lot out of these workshops and coaching sessions.
If I can’t make it live, will I get the recordings?
Yep. But do try to come live, because these won’t just be some boring presentations. Nope. We are gonna be making magick live, on the call, together.
Great, what should I bring to the workshop?
🌻 A notebook and your cutest pen
🌻 Your fave tarot or oracle deck (if you don’t have one, I’ll share a free digital resource on the call)
🌻 A soothing scent to calm your nerves. This could be a perfume, a candle, a lovely lotion, a yummy tea, anything.
Don’t you usually give out presents? 🎁🎁🎁
Don’t be silly, of course participants will be getting presents! After the workshop, all-access pass holders get:
🍯 A PDF of card pulls & tarot spreads for content creativity, customer communication, and the spirit of your offer
🍯 What medicine do they need from me? A guided meditation for creating incredible content
🍯 What does the fear want? A guided meditation for composting your marketing anxiety
All-Access Pass
Grants you access to all of the workshops, group coaching sessions, tarot spreads, and guided meditations.
Day 1: How To Feel Safe No Matter What
Day 2: How To Alchemize Anxiety Into Creativity
Day 3: Group Coaching
Day 4: Fear As Fan Fiction & Steamy Love Letters
Day 5: Group Coaching
How To Feel Safe No Matter What
Just the Day 1 Workshop and replay for 11 a.m. PST Monday, May 22.
How To Alchemize Anxiety Into Creativity
Just the Day 2 Workshop and replay for 11 a.m. PST Tuesday, May 23.
Fear As Fan Fiction & Steamy Love Letters
Just the Day 4 Workshop and replay for 11 a.m. PST Thursday, May 25.
