What you tell yourself and others:
“Marketing just feels so awkward and weird and gross.”
What you’re secretly thinking:
“What if I say the wrong thing? What if I get called out? What if I overshare & get judged- or, worse, no one cares at all? What if the wrong people see it and I get punished or trolled or harassed?”
The secret roots of those thoughts:
“In my past, being witnessed brought me so much shame. That hurt so much. I don’t want to feel like that again. I don’t want to give anyone the opportunity to make me feel like that again.”
The result?
No one gets to see the real you in your marketing.
They don’t feel connected.
No one has the opportunity to give you what you want, because your ask is too fuzzy.
What if you could use marketing to heal your shame?
It’s how I healed mine.
There was so much I kept hidden from my audience for so long.
Chronic illness.
Abusive relationships & the resulting housing instability.
The more desperately I needed sales, the less I let myself into my own marketing. (Even though clients work with me 1:1!)
The less they got to see of me, the slower the money got.
But then I had a real damn Tower moment.
One that forced me to ask for help. Let my people know what was really going on- as in, all the stuff I’d been too ashamed to talk about.
I thought being so vulnerably real like that would make everyone leave me.
They’d judge me. They’d decide I wasn’t a good mentor/consultant/coach/business owner because I was going through so much shit in my personal life.
But… the exact opposite happened.
The second I shared my story, I was embraced & uplifted by my community like never before. I had my best sales month ever, and I wasn’t even working. Magical opportunity after magical opportunity opened up for me. People I had no idea were even watching were showing up with all the material & emotional support I could ever want.
Nuts.
Could it be that would-be-aligned clients didn’t trust me enough to invest in me financially when I didn’t trust them enough to invest in them emotionally? To let them really know me at all?
You Probably Have Really Good Reasons for Being Afraid of Being Seen
The question is… do you want to keep your walls up and clients out?
Or, do you want to open up the gate to the possibility that your people are ready and waiting for you?
They’re ready to recognize how valuable your work is and how much they need it.
To pay your fee no questions asked.
To leave you sweet messages in your inbox and glowing reviews wherever you have a presence online.
To share your posts and recommend you to their friends.
To give you grace and understanding when you need it.
To honor your boundaries.
To be good partners in your working relationship.