The DIY Brand Messaging Framework
Your marketing is about to get a whole lot easier.
Many small business owners and creatives psych themselves out of marketing because thinking about why people should give you their money in exchange for your time and skills is often, well, uncomfortable.
So, your marketing happens sporadically and changes a lot… and your audience never gets to know and love you. Your ideal customers never get familiar enough with your brand to feel enough trust in it to spend money.
And that is a damn tragedy.
Because your people are out there.
And they need just what you have to offer.
But they won’t know that until you can tell them in a way that makes them get it.
Your messaging is the foundation that all the rest of your marketing builds upon- like the blueprint of a skyscraper, the pattern for couture, the sketch that turns into a masterpiece.
When your messaging is wobbly and unclear, so is your marketing. If you aren’t clear why they should buy from you, they sure as hell won’t be.
But! Good news:
Your story is more powerful than you realize.
Clear messaging is a love spell for your business and a charm for your inevitable success.
Find the messaging that gets magical results with this do-it-yourself workbook: a printable PDF with journaling prompts to help you unearth your most meaningful brand storyline.
What you get
(nuts & bolts):
With this workbook, you will get clarity on…
Your why- and how to explain it through your mission, vision, & values.
Who you actually want to serve, not just who you think you should.
How to communicate what you’re offering- and how it will make your customers’ lives better.
How to visually create the vibe you want your brand to give.
And much, much more.
What you
REALLY get
(magick):
So why does all of the above matter? Well…
Marketing will become fun because you get to bring your passion to the forefront of your business.
With a strong, clear, and directed message- your marketing will get a whole lot more effective.
You’ll stop diluting your message to appeal to those who aren’t your people.
Your fearless messaging won’t just attract followers to your brand- but fans who are going to be rooting for you to win even harder than you are.
You’ll have much more successful collaborations with copywriters, designers, social media managers etc.- because you’ll know exactly what you’re going for.
How To Use
The Basics
We recommend printing out your workbook so you can answer the journaling prompts by hand.
Please note that the workbook is 97 pages, so make sure you have enough paper on hand. (A lot of that is blank space to write your answers, so it shouldn’t be too hard on your ink cartridge.)
Having a three-hole punch and a binder handy is also recommended.
The Spell
This work is a love spell for your business. Don’t rush it. Take your time, be intentional, and don’t force anything. Remember, you get out what you put in.
Since getting to the heart of your business can sometimes surface some challenging emotions, we highly recommend making a ritual out of working on your workbook. That way, you can be supported by your favorite ways to feel safe, calm, and confident. Light a candle, make your favorite tea, don a delightful scent. Plan ahead for how you’ll keep yourself in a nurtured, healing state as you surface your messaging magick.
Get ready for messaging that is powerful. Get ready for messaging that is fun. Get ready for magical results. ✨✨✨
How Long Does It Take?
That, my dear, is entirely up to you! We worked through ours in about a week- taking breaks when we needed time to process or manage the emotions it brought up. Take as long or as short as you need.
We do recommend revisiting and updating your messaging framework at least once a year so it can focus your continued growth and evolution.
Get The DIY Brand Messaging Framework
