Irresistible Marketing Blog


Permission to Be Sexy in Marketing

Permission to Be Sexy in Marketing

How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can! Cera Byer & I talk all about it on the latest episode of The Irresistible Marketing Pod.

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Signs You Need More Emotional Support to Do Right By Your Business

Signs You Need More Emotional Support to Do Right By Your Business

It’s nearly impossible to create irresistible marketing from an anxious, frightened, insecure, or doubtful headspace.

On the other hand, irresistible marketing comes from a place of exuberant invitation. Bubbling over with love for the offer that you know is going bring hope to whoever encounters it and heal, exhilarate, and dazzle whoever is wise enough to buy it.

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What’s My Special Sauce?

What’s My Special Sauce?

You don’t have to worry about the competition. Yes, I know it’s crowded out there. Yes, I’m confident there is room for you. Do you need to stand out? Yes. But most people go about it all wrong. And it all comes down to the questions you’re asking.

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